Microsoft have upped their advertising budget in the United Kingdom in recent weeks in a bold attempt to ensure that their XBox 360 remains high visibility in the weeks leading up to the launch of Sony’s ground-breaking PlayStation 3.
One of the UK’s biggest retailers, Argos, has officially begun taking PlayStation 3 pre-orders for the 60Gb PlayStation 3.
Around one million Sony Playstation 3 consoles will land in Europe for the launch date of 23rd March 2006 – less than two months away.
“The six year old PlayStation 2 continues to dominate the market, outselling all other computer entertainment systems in November, including much newer systems from the competition,” Karraker said.
“These figures clearly demonstrate the strength of the PlayStation family of products in the US… [They] bode very well for SCEA as it offers a computer entertainment system for every taste and budget this holiday season.”